Concept_

The campaign is designed as a reminder to ourselves the moral stories that we all read or heard in our childhood. The illustrations are inspired by the three stories of greed i.e. ‘The greedy dog story’, ‘The woodcutter and the axe’ and ‘The goose with the golden eggs’. The illustrations in these designs depict the moment before the key characters of those stories took the wrong decision driven by their greed only to learn that greed is good for nothing. The caption supplements the visuals by stating the obvious outcome as we all knew the story so we know what will happen next.