Earth has entered its sixth mass Extinction.

Concept_

The design of this campaign includes three most famous television channels which are solely dedicated to documentary television programming focused primarily on popular science, technology, history, geography and wilderness of our planet. To show what could be the probable future of our planet, the design of the channels’ logos have been modified. The tagline ‘coming soon’ is typically used in show business to alert people about the upcoming release of any movie or TV show, hence the tagline fits right in with the visual information indicating the upcoming grim events that await us in near future.