Concept_

The campaign is conducted with installations in bus stops of famous cities around the world. The installation includes some printed hoardings and posters of different animals in their natural habitats and some 3D sculpted heads of the same animals mounted on a wooden trophy just as we are accustomed to see when someone showcases their hunting abilities on their house walls. The installation also includes ambient sound of the wilderness to better connect with the audience.

The idea is to generate an instant sense of anxiousness in the audience to convey the devastating scenario of the endangered species around the globe. The caption suggests where the animals truly belong. The campaign can include many information regarding the issue for the people to know about while waiting at a bus-stop and it can also inform the audience about the necessary steps that may help to resolve the concerned problem.