{"id":60,"date":"2022-07-03T15:13:38","date_gmt":"2022-07-03T15:13:38","guid":{"rendered":"https:\/\/arupbabu.com\/?post_type=elemenfolio&#038;p=60"},"modified":"2022-07-17T15:00:19","modified_gmt":"2022-07-17T15:00:19","slug":"60","status":"publish","type":"elemenfolio","link":"https:\/\/arupbabu.com\/?elemenfolio=60","title":{"rendered":"Wilderness Preservation"},"content":{"rendered":"\n<div class=\"wp-block-cover is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-block-cover__image-background wp-image-61\" alt=\"\" src=\"http:\/\/arupbabu.com\/wp-content\/uploads\/2022\/07\/guerilla-marketing-presentation-web-03-1024x683.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/arupbabu.com\/wp-content\/uploads\/2022\/07\/guerilla-marketing-presentation-web-03-1024x683.jpg 1024w, https:\/\/arupbabu.com\/wp-content\/uploads\/2022\/07\/guerilla-marketing-presentation-web-03-300x200.jpg 300w, https:\/\/arupbabu.com\/wp-content\/uploads\/2022\/07\/guerilla-marketing-presentation-web-03-768x513.jpg 768w, https:\/\/arupbabu.com\/wp-content\/uploads\/2022\/07\/guerilla-marketing-presentation-web-03.jpg 1296w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-vivid-red-color has-text-color\" style=\"font-size:15px;letter-spacing:5px\">Today, only around 27,000 rhinos remain in the wild.<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1296\" height=\"865\" src=\"https:\/\/arupbabu.com\/wp-content\/uploads\/2022\/07\/guerilla-marketing-presentation-web-04.jpg\" alt=\"\" class=\"wp-image-62\" srcset=\"https:\/\/arupbabu.com\/wp-content\/uploads\/2022\/07\/guerilla-marketing-presentation-web-04.jpg 1296w, https:\/\/arupbabu.com\/wp-content\/uploads\/2022\/07\/guerilla-marketing-presentation-web-04-300x200.jpg 300w, https:\/\/arupbabu.com\/wp-content\/uploads\/2022\/07\/guerilla-marketing-presentation-web-04-1024x683.jpg 1024w, https:\/\/arupbabu.com\/wp-content\/uploads\/2022\/07\/guerilla-marketing-presentation-web-04-768x513.jpg 768w\" sizes=\"auto, (max-width: 1296px) 100vw, 1296px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1296\" height=\"865\" src=\"https:\/\/arupbabu.com\/wp-content\/uploads\/2022\/07\/guerilla-marketing-presentation-web-05.jpg\" alt=\"\" class=\"wp-image-63\" srcset=\"https:\/\/arupbabu.com\/wp-content\/uploads\/2022\/07\/guerilla-marketing-presentation-web-05.jpg 1296w, https:\/\/arupbabu.com\/wp-content\/uploads\/2022\/07\/guerilla-marketing-presentation-web-05-300x200.jpg 300w, https:\/\/arupbabu.com\/wp-content\/uploads\/2022\/07\/guerilla-marketing-presentation-web-05-1024x683.jpg 1024w, https:\/\/arupbabu.com\/wp-content\/uploads\/2022\/07\/guerilla-marketing-presentation-web-05-768x513.jpg 768w\" sizes=\"auto, (max-width: 1296px) 100vw, 1296px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-cover is-light has-parallax is-repeated\" style=\"background-image:url(https:\/\/arupbabu.com\/wp-content\/uploads\/2022\/07\/guerilla-marketing-presentation-web-06-1024x683.jpg)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-x-large-font-size\" style=\"font-style:normal;font-weight:500;text-transform:capitalize;letter-spacing:10px\">Concept_<\/p>\n\n\n\n<p class=\"has-small-font-size\" style=\"font-style:normal;font-weight:300\">The campaign is conducted with installations in bus stops of famous cities around the world. The installation includes some printed hoardings and posters of different animals in their natural habitats and some 3D sculpted heads of the same animals mounted on a wooden trophy just as we are accustomed to see when someone showcases their hunting abilities on their house walls. The installation also includes ambient sound of the wilderness to better connect with the audience.<\/p>\n\n\n\n<p class=\"has-small-font-size\" style=\"font-style:normal;font-weight:300\">The idea is to generate an instant sense of anxiousness in the audience to convey the devastating scenario of the endangered species around the globe. The caption suggests where the animals truly belong. The campaign can include many information regarding the issue for the people to know about while waiting at a bus-stop and it can also inform the audience about the necessary steps that may help to resolve the concerned problem.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:10px\">Work Type &#8211; College Assignment ( 2021 )<\/p>\n\n\n\n<p style=\"font-size:10px\">Organization Name &amp; Type &#8211; World Wildlife Fund ( Wilderness Preservation )<\/p>\n\n\n\n<p style=\"font-size:10px;font-style:normal;font-weight:300\">Design Category &#8211; Guerrilla Marketing<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:10px\">Art Direction \u2013&nbsp; Arup Mondal<\/p>\n\n\n\n<p style=\"font-size:10px\">Graphic Design \u2013&nbsp; Arup Mondal<\/p>\n<\/div>\n<\/div>\n","protected":false},"featured_media":533,"template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"elemenfoliocategory":[9],"class_list":["post-60","elemenfolio","type-elemenfolio","status-publish","has-post-thumbnail","hentry","elemenfoliocategory-guerrillamarketing"],"_links":{"self":[{"href":"https:\/\/arupbabu.com\/index.php?rest_route=\/wp\/v2\/elemenfolio\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arupbabu.com\/index.php?rest_route=\/wp\/v2\/elemenfolio"}],"about":[{"href":"https:\/\/arupbabu.com\/index.php?rest_route=\/wp\/v2\/types\/elemenfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arupbabu.com\/index.php?rest_route=\/wp\/v2\/media\/533"}],"wp:attachment":[{"href":"https:\/\/arupbabu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=60"}],"wp:term":[{"taxonomy":"elemenfoliocategory","embeddable":true,"href":"https:\/\/arupbabu.com\/index.php?rest_route=%2Fwp%2Fv2%2Felemenfoliocategory&post=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}