Concept_

Horlicks is organizing a daylong creative fest for the schools in Kolkata. The big event is the all about illustration and different creative workshops.

As the name suggests the visual of the design is inspired by the term ‘creative trek’ where a boy is seen to be trekking alongside some imaginative creatures which tends to create a surreal world of someone’s imagination.

Work Type – College Assignment ( 2020 )

Company Name – Horlicks ( Health and Nutrition Drink )

Design Category – Event Campaign

Art Direction –  Arup Mondal

Graphic Design –  Arup Mondal

Illustration – Arup Mondal